{"id":165,"date":"2020-12-12T14:06:00","date_gmt":"2020-12-12T14:06:00","guid":{"rendered":"https:\/\/sites.thesrgroup.com\/taylorroot\/?p=165"},"modified":"2025-06-06T09:57:01","modified_gmt":"2025-06-06T09:57:01","slug":"how-do-you-optimise-your-linkedin-profile","status":"publish","type":"post","link":"https:\/\/www.taylorroot.com\/nl\/career-advice\/how-do-you-optimise-your-linkedin-profile\/","title":{"rendered":"How do you Optimise your LinkedIn profile?"},"content":{"rendered":"\n<div class=\"wp-block-columns alignwide post-content-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.taylorroot.com\/wp-content\/uploads\/sites\/5\/2022\/07\/shutterstock_1917011135-3-1024x683.jpg\" alt=\"\" class=\"wp-image-2655\" srcset=\"https:\/\/www.taylorroot.com\/wp-content\/uploads\/sites\/5\/2022\/07\/shutterstock_1917011135-3-1024x683.jpg 1024w, https:\/\/www.taylorroot.com\/wp-content\/uploads\/sites\/5\/2022\/07\/shutterstock_1917011135-3-300x200.jpg 300w, https:\/\/www.taylorroot.com\/wp-content\/uploads\/sites\/5\/2022\/07\/shutterstock_1917011135-3-768x512.jpg 768w, https:\/\/www.taylorroot.com\/wp-content\/uploads\/sites\/5\/2022\/07\/shutterstock_1917011135-3-1536x1024.jpg 1536w, https:\/\/www.taylorroot.com\/wp-content\/uploads\/sites\/5\/2022\/07\/shutterstock_1917011135-3-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">There has never been a better time to make sure your&nbsp;LinkedIn&nbsp;profile is optimised. If you are a legal&nbsp;professional wanting to be easily identified by organisations and recruiters for your next role or, if you just want to strengthen your reputation in the legal industry, harnessing the power of LinkedIn&nbsp;can help.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you would like to pick up some tips from\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/ACoAAAbN0JYBNq5Rg9pfYbuUVhU0NBJi1ND09oY\/\">Katie Moon<\/a> and\u00a0<a href=\"https:\/\/www.taylorroot.com\/consultants\/georgia-morgan-wynne\">Georgia Morgan-Wynne<\/a>\u200b\u00a0you can watch Taylor Root&#8217;s\u00a0\u00a0recent webinar on how to optimise your LinkedIn<\/p>\n\n\n\n\t\t\t<div class=\"hd-block hd-block-video\">\n\n\t\t\t\t\t\t\t<div class=\"lazyiframe video-wrapper\" data-embedid=\"68CdoZcIA1E\" data-embedurl=\"https:\/\/www.youtube.com\/watch?v=68CdoZcIA1E\" data-queryparams=\"\" data-thumbnail=\"https:\/\/www.taylorroot.com\/wp-content\/uploads\/sites\/5\/2020\/08\/iStock-1254755983-300x169.jpg\" data-srcset=\"https:\/\/www.taylorroot.com\/wp-content\/uploads\/sites\/5\/2020\/08\/iStock-1254755983-300x169.jpg 300w, https:\/\/www.taylorroot.com\/wp-content\/uploads\/sites\/5\/2020\/08\/iStock-1254755983-2048x1152.jpg 2048w, https:\/\/www.taylorroot.com\/wp-content\/uploads\/sites\/5\/2020\/08\/iStock-1254755983-1024x576.jpg 1024w, https:\/\/www.taylorroot.com\/wp-content\/uploads\/sites\/5\/2020\/08\/iStock-1254755983-768x432.jpg 768w\" data-sizes=\"(max-width: 767px) 100vw, 1600px\" data-provider=\"www.youtube.com\" data-providerthumb=\"\" data-video-type=\"watch\" style=\"padding-top: 56.5%\">\n\t\t\t\t<div class=\"play-button\"><\/div>\n\t\t\t<\/div><!-- \/\/ lazyiframe -->\n\t\t\t\n\t\t\t<\/div>\n\n\t\t\n\n\n<p class=\"wp-block-paragraph\">Please get in contact with the Commerce and Industry team here at Taylor Root if you would like to discuss a move in-house within any of the sectors they specialise in.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can download key findings from our webinar below.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-tip-sheet-download-how-do-you-optimise-your-linkedin-profile-pdf\"><a href=\"https:\/\/oliver-dev.s3.amazonaws.com\/2020\/12\/17\/15\/28\/29\/9ebdd58a-8fa4-435e-bd43-ae4520cf19e4\/Tip%20Sheet%20Download%20-%20How%20do%20you%20Optimise%20your%20LinkedIn%20profile.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Tip Sheet Download &#8211; How do you Optimise your LinkedIn profile.pdf<\/a><\/h5>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-q-amp-a-how-do-you-optimise-your-linkedin-profile-pdf\"><a href=\"https:\/\/oliver-dev.s3.amazonaws.com\/2020\/12\/17\/15\/34\/50\/920bfdd7-b9cf-4996-82a2-82040145e1b4\/Q&amp;A%20-%20How%20do%20you%20optimise%20your%20LinkedIn%20profile.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Q&amp;A &#8211; How do you optimise your LinkedIn profile.pdf<\/a><\/h5>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n\t<div class=\"hd-block hd-block-author\" id=\"block_9d1ecbb28f64267621ee13b1a68f68e6\">\n\n\t\t<div class=\"eyebrow-group\">\n\t\t\t<h3 class=\"hd-block-job__title is-style-eyebrow eyebrow-group__title\">Author<\/h3>\n\t\t<\/div>\n\n\t\t<div class=\"cards cards--people\">\n\n\t\t\t\n<div class=\"card card--person post-565 hd_person type-hd_person status-publish has-post-thumbnail hentry hd_person_role_type-permanent hd_person_sector-corporate-and-commercial hd_person_seniority-managing-director hd_person_specialism-in-house hd_person_location-london hd_person_location-uk\" id=\"block_9d1ecbb28f64267621ee13b1a68f68e6-person-565\">\n\n\t<div class=\"card--person__inner\">\n\n\t\t\n\t\t\t<figure class=\"card__image-wrapper\">\n\t\t\t\t<a href=\"https:\/\/www.taylorroot.com\/nl\/consultants\/georgia-morgan-wynne\/\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.taylorroot.com\/wp-content\/uploads\/sites\/5\/2022\/01\/GeorgiaMorgan-Wynne_web1000x1000-300x300.jpg\" class=\"card__image test\" alt=\"Georgia Morgan-Wynne Headshot\" sizes=\"(max-width: 600px) 100vw, (max-width: 781px) 50vw, (max-width: 1023px) 40vw, (max-width: 1200px) 25vw, 370px\" srcset=\"https:\/\/www.taylorroot.com\/wp-content\/uploads\/sites\/5\/2022\/01\/GeorgiaMorgan-Wynne_web1000x1000-300x300.jpg 300w, https:\/\/www.taylorroot.com\/wp-content\/uploads\/sites\/5\/2022\/01\/GeorgiaMorgan-Wynne_web1000x1000-150x150.jpg 150w, https:\/\/www.taylorroot.com\/wp-content\/uploads\/sites\/5\/2022\/01\/GeorgiaMorgan-Wynne_web1000x1000-768x768.jpg 768w, https:\/\/www.taylorroot.com\/wp-content\/uploads\/sites\/5\/2022\/01\/GeorgiaMorgan-Wynne_web1000x1000.jpg 1000w\" \/><\/a>\t\t\t<\/figure>\n\n\t\t\t\t\t\t<div class=\"card__titles\">\n\t\t\t\t\t\t\t<h2 class=\"card__title\"><a href=\"https:\/\/www.taylorroot.com\/nl\/consultants\/georgia-morgan-wynne\/\">Georgia Morgan-Wynne<\/a><\/h2>\n\t\t\t\t\t\t\t\t<h3 class=\"card__subtitle\"><a href=\"https:\/\/www.taylorroot.com\/nl\/consultants\/georgia-morgan-wynne\/\">Managing Director | In-house Legal | Corporate and Commercial<\/a><\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__location\">London, UK<\/div>\n\t\t\t\t\t\t<div class=\"card__email\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--email\" href=\"mailto:georgiamorgan-wynne@taylorroot.com\">georgiamorgan-wynne@taylorroot.com<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__tel\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--tel\" href=\"tel:+442073322482\">+44 20 7332 2482<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__linkedin\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--linkedin\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/georgiamorganwynne\/\">Connect<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<\/div>\n\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n\n<\/div>\n<\/div>\n\n\n\n\t<div class=\"hd-block hd-block-posts is-template-grid alignwide\" id=\"block_18fa5a83d8615cee12f312f7fbf78a42\">\n\n\t\t\n\t\t\t<div class=\"eyebrow-group\">\n\n\t\t\t\t\t\t\t\t\t<h2 class=\"hd-block-job__title is-style-eyebrow eyebrow-group__title\">Featured Content<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"wp-block-button is-style-arrow eyebrow-group__button\">\n\t\t\t\t\t\t<a class=\"hd-block-posts__button button wp-block-button__link eyebrow-group__link\" href=\"https:\/\/www.taylorroot.com\/resources\">See all news<\/a>\n\t\t\t\t\t<\/div>\t\n\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<div class=\"cards cards--posts\">\n\n\t\t\t\n<div class=\"card card--post post-123660 post type-post status-publish format-standard has-post-thumbnail hentry category-career-advice category-career-progression category-governance tag-new_risk-and-compliance-career-advice hd_author-zaryna-pirverdi\" id=\"block_18fa5a83d8615cee12f312f7fbf78a42-job-123660\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.taylorroot.com\/nl\/career-advice\/the-skills-company-secretaries-need-to-progress-into-senior-roles\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.taylorroot.com\/wp-content\/uploads\/sites\/5\/2025\/09\/Detail_Close-up-of-hand-gesture_GettyImages-629293208-1-300x225.jpg\" class=\"card__image\" alt=\"Close up of a woman at work, green shirt, making hand gestures\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.taylorroot.com\/wp-content\/uploads\/sites\/5\/2025\/09\/Detail_Close-up-of-hand-gesture_GettyImages-629293208-1-300x225.jpg 300w, https:\/\/www.taylorroot.com\/wp-content\/uploads\/sites\/5\/2025\/09\/Detail_Close-up-of-hand-gesture_GettyImages-629293208-1-1024x768.jpg 1024w, https:\/\/www.taylorroot.com\/wp-content\/uploads\/sites\/5\/2025\/09\/Detail_Close-up-of-hand-gesture_GettyImages-629293208-1-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h3 class=\"card__title\">The skills company secretaries need to progress into senior roles<\/h3>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">juli 28, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share Key insights The company secretary role has always sat close to the boardroom, but the expectations placed on the function have changed considerably. Strong technical governance expertise remains essential, but it is no longer enough on its own. Today\u2019s company secretaries are expected to help boards navigate regulation, stakeholder pressure, ESG scrutiny, technology [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\n<div class=\"card card--post post-122036 post type-post status-publish format-standard has-post-thumbnail hentry category-career-advice category-general-counsel category-in-house category-private-equity tag-new_in-house-career-advice hd_author-joyce-toeset\" id=\"block_18fa5a83d8615cee12f312f7fbf78a42-job-122036\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.taylorroot.com\/nl\/market-insight\/general-counsel\/public-private-or-pe-backed-business-whats-the-difference-for-a-gc-in-europe\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.taylorroot.com\/wp-content\/uploads\/sites\/5\/2025\/10\/Detail_Woman-standing-smiling-at-audience_iStock-1408304047-300x225.jpg\" class=\"card__image\" alt=\"Woman standing smiling in front of an audience\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.taylorroot.com\/wp-content\/uploads\/sites\/5\/2025\/10\/Detail_Woman-standing-smiling-at-audience_iStock-1408304047-300x225.jpg 300w, https:\/\/www.taylorroot.com\/wp-content\/uploads\/sites\/5\/2025\/10\/Detail_Woman-standing-smiling-at-audience_iStock-1408304047-2048x1536.jpg 2048w, https:\/\/www.taylorroot.com\/wp-content\/uploads\/sites\/5\/2025\/10\/Detail_Woman-standing-smiling-at-audience_iStock-1408304047-1024x768.jpg 1024w, https:\/\/www.taylorroot.com\/wp-content\/uploads\/sites\/5\/2025\/10\/Detail_Woman-standing-smiling-at-audience_iStock-1408304047-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h3 class=\"card__title\">Public,\u00a0private\u00a0or PE-backed business:\u00a0what\u2019s\u00a0the difference for a GC in Europe?\u00a0<\/h3>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">juni 26, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share Key insights &nbsp; The title may stay the same, but the role of a general counsel can look\u00a0very different\u00a0depending on ownership structure. A GC\u00a0operating\u00a0within a listed multinational faces\u00a0a very different\u00a0set of expectations to one supporting a founder-led\u00a0private business\u00a0or a private equity-backed portfolio company.\u00a0 Across Europe, these differences are becoming more pronounced as organisations [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\n<div class=\"card card--post post-122013 post type-post status-publish format-standard has-post-thumbnail hentry category-career-advice category-in-house tag-new_in-house-career-advice tag-new_in-house-hiring-advice hd_author-sinead-flanagan\" id=\"block_18fa5a83d8615cee12f312f7fbf78a42-job-122013\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.taylorroot.com\/nl\/market-insight\/in-house\/what-uk-tech-firms-look-for-in-in-house-legal-hires\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.taylorroot.com\/wp-content\/uploads\/sites\/5\/2024\/06\/shutterstock_1316331542-300x225.jpg\" class=\"card__image\" alt=\"A rear view of a commuter travelling on a bike\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.taylorroot.com\/wp-content\/uploads\/sites\/5\/2024\/06\/shutterstock_1316331542-300x225.jpg 300w, https:\/\/www.taylorroot.com\/wp-content\/uploads\/sites\/5\/2024\/06\/shutterstock_1316331542-2048x1536.jpg 2048w, https:\/\/www.taylorroot.com\/wp-content\/uploads\/sites\/5\/2024\/06\/shutterstock_1316331542-1024x768.jpg 1024w, https:\/\/www.taylorroot.com\/wp-content\/uploads\/sites\/5\/2024\/06\/shutterstock_1316331542-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h3 class=\"card__title\">What UK tech firms look for in in-house legal hires<\/h3>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">juni 25, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Key insights The UK technology sector has evolved significantly over the past decade, and so too have expectations of in-house lawyers. While technical legal excellence remains important, the most successful technology companies are increasingly seeking lawyers who can serve as strategic business partners, support growth agendas, and navigate rapidly evolving regulatory frameworks. When hiring [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\t\t\n\t\t<\/div>\n\n\t\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>There has never been a better time to make sure your&nbsp;LinkedIn&nbsp;profile is optimised. If you are a legal&nbsp;professional wanting to be easily identified by organisations and recruiters for your next role or, if you just want to strengthen your reputation in the legal industry, harnessing the power of LinkedIn&nbsp;can help. If you would like to [&hellip;]<\/p>\n","protected":false},"author":277,"featured_media":2655,"comment_status":"open","ping_status":"open","sticky":false,"template":"templates\/post-original.php","format":"standard","meta":{"_acf_changed":false,"_cn_metabox_post_checkbox_dont_send_once":false,"_cn_metabox_post_checkbox_dont_send_ever":false,"footnotes":""},"categories":[50,53],"tags":[],"hd_author":[621],"class_list":["post-165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-career-advice","category-career-progression","hd_author-georgia-morgan-wynne"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How do you Optimise your LinkedIn profile? | Taylor Root<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.taylorroot.com\/nl\/career-advice\/how-do-you-optimise-your-linkedin-profile\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How do you Optimise your LinkedIn profile?\" \/>\n<meta property=\"og:description\" content=\"There has never been a better time to make sure your&nbsp;LinkedIn&nbsp;profile is optimised. 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